This ad campaign aims to promote tourism to DC via an event. The event I chose to create was one that celebrates the Jewish holiday of Rosh Hashanah, or Jewish New Year. It takes place during the fall on varying dates every year, and is a time of reflection, joy, and new beginnings. Often, we eat pomegranates, whose seeds represent a year full of blessings and new beginnings. Perhaps the most common tradition, however, is to dip apples in honey, to start the New Year off sweet.
